Epok No16 Sunrise Amber Intense S4 (All White) Snus - Review. 18 October 2021.

With how popular nicotine pouches are these days, I realized that a lot of folks may not be familiar with Epok, which is the true originator of the "all white" category.  Epok originally launched back in 2015 with white tobacco, but would eventually devolve into Lyft as nicotine pouches became more popular.  However, you can still find it in a small number of countries such as Poland, Switzerland (though they're changing over to Lyft), and Norway, which is where the one we're talking about today comes from.  Meet Epok No16 Sunrise Amber Intense S4!  I have a new friend in Norway who was able to grab this one for me from Snus365.no (a store with a huge Epok selection), so thanks to him for that!  The flavor description for this one says, "A taste of orange".  Each can weighs 16.8g and has 24 portions, for 0.7g portions.  The nicotine content is 14mg/g (1.4%), or 9.8mg/portion.

This product may sound incredibly familiar.  About a year or so ago, I reviewed Epok No0 Sunrise Amber Intense S4.  Well, this is the exact same thing as that one, but with a new name.  It's now No16 instead of No0.  If you're a Lyft user, it's similar to Lyft Summer Beat (Sweden), and Lyft Orange Blossom (Denmark).

Here's a look at an Epok pouch cut open, and the material inside.  It looks like regular brown snus, except it's completely white.  This is how the production of white tobacco is described:  "Before the treatment, the carefully selected brown tobacco is prepared.  In the next step tobacco is treated through a washing process in order to obtain white tobacco.  This process lasts until the brown tobacco is completely cleaned into white tobacco.  When the tobacco has its all white color, it’s refined with different and fresh flavors."  So, while it may look similar to a nicotine pouch, it's different, as nicotine pouches contain plant fiber instead of tobacco, and Epok contains actual white tobacco.

As mentioned before, this product is the exact same as the one I previously reviewed.  When you open the can, a present orange aroma comes through.  It's tart in nature, and fresh.  It does have a light sweetness to it, but it's not overdone.  The portions are slim, comfortable in the lip, and semi-moist in nature.  The flavor is quite good, and refreshing!  It has a nice orange taste to it.  It's present, smooth in nature, and lightly tart.  It has a subtle sweetness to it, but it's not overdone by any means!  The nicotine strength feels to be about the strong level, and the flavor lasts about 45-50 minutes, on average.  In short, it's basically the same thing as the Epok No0 Sunrise Amber Intense S4 as I reviewed before, but with a new name.

Rating and Final Thoughts

I rated this one at 3.75/5.  Honestly, it's a pretty tasty product.  Orange isn't a common flavor in the world of snus, so it's cool to see companies playing around with that flavor.  This one is the exact same one as I had before, but I enjoyed that one so I knew I'd enjoy this one as well.  If you like white tobacco products, you'll dig this one.  Of course, it's only available for folks in Norway.  If you are, you can grab it from Snus365.no!