I've had these US market Velo products for a while now, but haven't really been that impressed with them so I haven't really been inspired to write a review. But, I've had a lot of people ask for a review, so here we are. First, if you've had the old Dryft products, that's what these are. Basically, BAT purchased Dryft Sciences, and Dryft was rebranded as Velo by RJR for the US market. These aren't the same as the metal can Velo products sold in the US, now are they the same as the better, higher quality Velo products sold in Europe (and online to the US as Lyft). These are closer to Swedish Match's Zyn products, except Zyn is of a much, much higher quality. Velo comes in 7 flavors and 3 strengths. I was able to find a lot of them, spare a few, so in this review I'll cover all 7 flavors. Before that, I'll talk about what they all have in common - pouches, strength, flavor longevity, etc. Then, we'll do reviews of the aromas and flavors of each product.
Inside The Can / Contents / Strength
Rating and Final Thoughts
My ratings on this weren't too good. 2.558 out of 5 was my overall average for this product line. In terms of rankings, Black Cherry, Dragon Fruit, and Citrus Burst came out on top at 2.75/5. Next, Coffee at 2.58/5, Cinnamon at 2.42/5, and Spearmint and Wintergreen at 2.33/5.
Inside The Can / Contents / Strength
Each can weighs in at 7.6 grams and has 20 portions per can. Each portion weighs, on average, 0.375g each. As you can see from the photo on the left, the pouches are the mini/dry type, meaning they're smaller and more dry than the average pouch. Also, in about 95% of the cans I got for this review, many of the pouches were burst open, and there was this white material in the can and all over the pouches. Velo comes in three strengths: 2mg/portion, 4mg/portion, and 7mg/portion. I found the 2mg to be on the lowest end, perhaps for people with the lowest nicotine cravings. The 4mg felt about moderate, and the 7mg felt close to the regular strength mark, for people with medium to higher nicotine cravings. The flavor longevity on all these wasn't too long, about 30-40 minutes on average.
Velo Wintergreen
Velo Spearmint
Velo Dragon Fruit
Velo Coffee
Velo Citrus Burst
Velo Cinnamon
Velo Black Cherry
Flavor Description: "Smooth, refreshing wintergreen."
Review: When you open the can, the aroma that comes through is a present, lightly sweet aroma of wintergreen. In the flavor, wintergreen is present, but not super in your face. It's lightly sweet, and has a fresh presence to it.
Velo Spearmint
Flavor Description: "Sweet, minty spearmint."
Review: When you open the can, the aroma that comes through is a gentle, lightly sweet aroma of spearmint. The flavor is a clear, mild, and lightly sweet taste of spearmint. Since it's a mint, you'll also get a cooling presence in the lip with this one.
Flavor Description: "Sweet, fruity dragon fruit."
Review: This one has a fruity, tropical aroma of citrus. In the flavor, it seems to be a mix of tropical fruits and citrus. It's tart, and lightly sweet in nature. But the tropical presence balances pretty nicely with the citrus.
Flavor Description: "Smooth, relaxing coffee."
Review: When you open a can, a mild, smooth, lightly sweet smell of black coffee comes through. The flavor is pretty mild, and smooth. It's mostly black coffee, but accompanied with a light sweetness. It also has a lightly creamy nature to it, as well.
Flavor Description: "Juicy, tangy citrus."
Review: The aroma of this one is mostly orange, along with a light hint of lemon. It's mildly tart and lightly sweet. In the flavor, it's a pretty even mix of lemon and lime, along with a little orange. It's lightly tart in the taste, and has a mild sweetness to it, as well.
Flavor Description: "Sweet, spicy cinnamon."
Review: This one has a sweet, slightly spicy aroma of cinnamon to it. In the flavor, it's mild, and has a clear presence of cinnamon. It's lightly sweet, with a little spice to it. It's not overly spicy, but has a subtle spiciness to it.
Flavor Description: "Juicy, fruity black cherry."
Review: This one has a fruity, lightly sweet aroma of black cherry. In the flavor, it's pretty much the same. A mild taste of black cherry comes through with a subtle sweet nature to it. The flavor presence is pretty mild on this one, and not too bold.
Rating and Final Thoughts
My ratings on this weren't too good. 2.558 out of 5 was my overall average for this product line. In terms of rankings, Black Cherry, Dragon Fruit, and Citrus Burst came out on top at 2.75/5. Next, Coffee at 2.58/5, Cinnamon at 2.42/5, and Spearmint and Wintergreen at 2.33/5.
At the end of the day, I honestly wouldn't recommend these. Especially considering that US consumers can get vastly better products both locally and online. They're small, dry, and burst open easily. The flavors aren't very present. Overall, the experience of using these Velo products isn't very satisfactory. You could go for a better option like Zyn if you want the mini/dry type. Or, if you want the moist/slim type, there are other options in the US like Frē, Rush, NIC-S, and NIIN. Honestly, I prefer those myself if using a nicotine pouch.
But, all in all, I would pass on these. They aren't that great, and the quality seems quite low on them.
I'm not the biggest fan of the mini dry Velo pouches. But, if you're in the US hit up SnusExpress.com. They have the slim/moist versions which are much better.
He has that right! Low quality and they suck compared to Rogue.
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