25 June 2020

Velo (Freeze X-Strong) Nicotine Pouches - Review. 25 June 2020.

For those seeing this and saying, "Wait, is this that horrible Velo product sold in the US?", no, it isn't. Velo is a brand name owned by BAT, which also owns RJ Reynolds, maker of the US Velo product. This is the same product as the Lyft nicotine pouches made by Fiedler and Lundgren (also owned by BAT), but branded as Velo. I saw these for sale in Germany on Snuffstore.de, but I've heard that eventually the entire Lyft line will be rebranded as Velo.  This product is the same thing as Lyft Freeze X-Strong (Nicotine Pouches), but sold as Velo Ice Cool (Nicotine Pouches).

The flavor description for these products says, "A strong taste of peppermint and menthol".  Each can weighs 14g and has 20 portions, for 0.7g portions.  The nicotine strength is 16mg/g (1.6%), or 11.2mg/portion.

If you're not familiar with nicotine pouches, I'll explain. These are products that contain nicotine, but no tobacco. In the case of Velo (and Lyft), these have eucalyptus and pine fiber in them instead of tobacco. These are a good alternative for people who may want to quit smoking, or tobacco in general, but not nicotine. This picture shows a look at what is inside the pouch itself. Here you see the cans, portions, and even what is inside the pouch, and can see that it looks similar to regular snus, except the portions and the material inside the portions are all white. Everything else about the experience is similar to regular snus.

When you open the can, a sharp, powerful peppermint aroma greets you, with a gentle hint of menthol. The portions are slim, comfortable under the lip, and soft to the touch. When you put one in, you’ll encounter a mild burn, and then a gentle cooling presence. The flavor is a sharp, focused taste of peppermint. There’s a light hint of menthol, and a little sweetness to this one. The nicotine level on this one feels a little above the extra strong level; it’s got a solid kick to it! The flavor, on average, lasts about 45 minutes.  If you like mint flavored nicotine pouches and want something with a kick to it, you'll probably enjoy this one!

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