re-launched the One line and today I'll be reviewing one of the five products in the series: One Blå/Blue (Enbär and Trä / Juniper and Tea) - a product "Inspired by Göteborgs Rapé". If you're not familiar with the One line, I'll do a quick history. It originally launched in August of 2017 and was a collaboration between UFC's Alexander "The Mauler" Gustafsson. It was a "modern premium" line, meaning name brand products with a cheaper price tag! It launched with three qualities: more strength and taste due to new way of refining tobacco, a softer portion material, and more plump portions due to a new way of treating the tobacco.
This one is a relaunch of the old Göteborgs Rapé One White Portion. When it comes to this snus, the flavor description says it has "light and spicy tobacco character with clear elements of lavender and juniper, as well as slightly wood and citrus." Each can weighs 22 grams and has 22 portions, for 1g portions. The nicotine content is 14/g (1.4%) or 14mg/portion. For comparative purposes, the old Göteborgs Rapé One White Portion was 14mg/g total nicotine and 11.2mg/portion. So this one is slightly stronger.
This new line has re-launched three products, and added two new ones. One Vit/Silver (Bergamott and Citrus), which has a "light and spicy tobacco character with clear hints of bergamot and citrus, as well as some tea." This one is a relaunch of General One White Portion. One Svart/Black (Bergamott and Läder/Leather), which has a "dark and spicy tobacco character with hints of bergamot and citrus, as well as some tea and leather". This one is a relaunch of General One Original Portion. One Blå/Blue (Enbär an d Trä/Juniper and Wood), which has a "light and spicy tobacco character with clear elements of lavender and juniper, as well as slightly wood and citrus." This one is a relaunch of Göteborgs Rapé ONE White Portion. And they've launched two new flavors as well. One Grön/Green (Skogsbär and Torkad Fruit / Forest Berries and Dried Fruit), which has a "light and spicy tobacco character with hints of dark berries, forest, citrus, and slightly provencal herbs." Also, One Gul/Yellow (Apelsinblom and Örter / Orange Flowers and Herbs), which has a "light and spicy tobacco character with clear elements of yuzu, as well as slightly herbs and orange blossom."
So, you may be asking yourself, what's different about the new One line in addition to the name change? It seems to be the portion material. Swedish Match says it's "A closer snus experience". They say: "The portion has been adjusted to give a more powerful flavor through a thinner portion material." And looking at this closeup, you can see that is the case. The portion material is super thin, and it gets you closer to the tobacco than ever before.
Göteborgs Rapé One White Portion, but with a new can design, the new thinner portion material, and a higher nicotine strength. This may be my favorite version of GR yet in terms of aroma and flavor. There is a big, bright aroma of juniper that greets you upon opening the can, followed up with citrus, floral, and herbal notes. It's a very present smell. The portions are nice and plump, and fill out the lip quite well. The new portion material also leads to a really, really quick release of flavor! The flavor is a big, present taste of juniper. The floral and herbal notes come through clearly, along with hints of citrus. I also notice the tobacco character in the back, along with a little pepper. It tastes great. The nicotine strength feels to be at the strong level, and the flavor generally lasts up to about an hour.
This version of One improved on the old GR One. Not only that, but it may be, in terms of aroma and flavor, the best version of GR (in the portion format) that I've had yet. This one is a must try if you're a GR fan!