Epok (Ice Cool) Strong - Review (Discontinued). 14 May 2020.

NOTE:  This product has been discontinued and is no longer for sale.

I recently got ahold of some Epok products that are sold in Switzerland, and today we're going to be doing a review of Epok (Ice Cool) Strong! This one may sound familiar. It feels like I've had it a billion times. Back in June of 2016, I first tried Epok Ice Cool (white tobacco version). In January of 2018, Lyft Ice Cool launched, a nicotine pouch version. In February of 2019, I had a white tobacco chew bag version sold in Denmark: Epok Ice Cool (Chew Bags). Then, in February of 2020, I had a white tobacco version sold in Denmark: Epok No1 Ice Blue Intense S4.   Needless to say, this is quite the popular flavor it seems.  The flavor description for this one says it has "a crisp peppermint flavor with hints of sweetness and herbs".  Each can weighs 16.8g and has 24 portions, for 0.7g portions.  The nicotine content is 14mg/g (1.4%) for 9.8mg/portion.

Now, there's a lot of terms out there for the "all white" category, such as "nicotine pouches", and "white tobacco".  This can get confusing!  Looking at this photo, Lyft and Epok don't look that much different.  However, I wanted to differentiate.  Lyft is a nicotine pouch product, meaning it doesn't contain tobacco.  Epok actually contains white tobacco.  This is how they describe it's production:  "Before the treatment, the carefully selected brown tobacco is prepared.  In the next step tobacco is treated through a washing process in order to obtain white tobacco.  This process lasts until the brown tobacco is completely cleaned into white tobacco.  When the tobacco has its all white color, it’s refined with different and fresh flavors."  So, while they may look similar, they are quite different.

This one is basically the same as the other Ice Cool white tobacco products I've had in the past. The aroma is a sharp, present smell of peppermint. The portions are slim, soft, and feel quite comfortable under the upper lip. There's a mild burn at first, which gives way to a gentle cooling sensation in the lip. The flavor, like the aroma, is quite present and sharp. The peppermint flavor comes through in a big way. It's mildly sweet, but not overdone.  The flavor generally lasts up to about 45-50 minutes on average.  The nicotine strength feels firmly at the strong level!  If you like mint flavors and want something with a strong nicotine kick, check out Ice Cool.  It's been a pretty popular flavor for many years!  Now available in Switzerland!