08 June 2019

Göteborgs Rapé XRANGE - Big Changes! 8 June 2019.

Swedish Match has brought some big changes to Göteborgs Rape XRANGE! It looks like three big changes:

1.  A recyclable/sustainable can
2.  A smaller/slimmer can
3.  Finally - the star formation!

This is what Swedish Match has to say about it: "LESS PLASTIC, SAME CONTENT: XR Göteborgs Rapé Slim White Portion is now being launched in a smaller, more discreet and more sustainable format. The star formation has been added and it is has as much content as before. Optimized, simply!"  Inside the can it appears to be the same thing. The flavor description says, "Light tobacco character with clear elements of lavender and juniper berries, and slight hints of wood and citrus. A slim portion with optimized fit that is dry on the surface with moist content for low drip and a long lasting flavor release." It still comes in a 16.8g can with 20 portions for 0.84g portions, and a nicotine content of 8.5mg/g (0.85%) or 7.14mg/portion.

The can being smaller actually really excited me. Some of you may remember, I wasn't a huge fan of GR until I reviewed it in the GR (Slim Can) White Slim format. I fell in love with it and have used it ever since. That one was discontinued, and GR XRANGE was released in a regular size can. It's pretty cool that they're going back to the slim can and the star formation, which is what it originally was in before XR launched.  I see this product is available now at the Swedish Match e-store, so I imagine before too long it'll be standard across every store.  I can't wait to get one in my hands and see the difference.  Hopefully more of their products will go to this smaller, slimmer can size!

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