NOTE: This product has been discontinued and is no longer for sale.
The nicotine pouch category has been growing more and more for the past few years, and now it appears as though BAT/Winnington (makers of Epok) are getting into this category with their new Lyft product! Lyft is a nicotine pouch product that is made from eucalyptus and pine fiber. Lyft does not contain tobacco, but does contain nicotine. Lyft comes in all the same flavors as Epok, so if you're wanting to switch from Epok (which contains tobacco) to Lyft (which doesn't contain tobacco), you will be easily able to find your favorite flavor.
Today, we're talking about Lyft Blueberry. I wanted to do this one next because Epok Blueberry is a favorite of mine. The flavor description says, "LYFT Blueberry Slim All White Portion clearly tastes of fresh, sweet and sour Swedish blueberries." This product comes in a 16.8 gram can with 24 portions for 0.7 gram portions. The nicotine content is 8.5mg/g (0.85%) for 5.95mg/portion. Note, this is the same as Epok Blueberry in terms of contents and nicotine level.
an article about it, and I also did a video about it. But here's a photo just so you can see it real quick. You'll notice the cans look similar except the name, the portions look similar, and even the material inside the pouch looks similar. The way the pouches feel in the lip, the way the nicotine releases, and even the flavors are all very similar as well. So if you like Epok, you'll probably also really like Lyft.
Epok Blueberry, I will say this - this product seems almost identical to Epok Blueberry, even though Lyft Blueberry doesn't contain tobacco. I was really impressed with that. The aroma is a sweet but tart smell of blueberry. It's very fresh and very natural! The portions are slim, soft, and feel very comfortable in the lip. The flavor is very much like the aroma; a natural flavor of blueberry! Like the aroma, it's lightly tart, and lightly sweet. It's not overly sweet, but does have a little touch of sweetness to it. But, it's very natural and fruity tasting! The nicotine strength feels to be about the regular level. The flavor, on average, lasts about 45 to 55 minutes.
I enjoy tobacco and don't plan on ever switching to nicotine pouches, but I will say this - these are some of the best nicotine pouches I've tried yet. I think BAT/Winnington did a great job with these!