product description for this product says, "Traditional snus character, with hints of bergamot and licorice, as well as mild nuances of ripe fruits."
Honestly, when you open the pouch, the mixture inside doesn't look that far removed from snus tobacco. Granted, it isn't the same thing, but the look isn't too different when compared to Swedish Snus.
If you're into tobacco and nicotine free products, I'd suggest trying these out. It has a really nice, unique flavor. A great aroma, comfortable pouches and a pretty neat looking can!