General Mint (White Portion) - Review. 3 February 2010.

Review Updated: 23 March 2022

Today, I'm revisiting General Mint (White Portion), a tasty mint flavored snus in the General Snus brand. It's been quite a while since I've done this one but I've never rated it, so that's why I'm revisiting it today.  General Mint launched in 2010 and was a larger version of General Mini Mint, which was the snus that actually helped me quit smoking. This one has a similar flavor, but isn't as dry, and comes in a larger pouch with more nicotine. To this date, it's still a very popular snus in America, and a great alternative for those who use Camel "SNUS" but want to switch to the real stuff! The flavor description for this product says, "A well-balanced blend with distinctly cool peppermint notes".  This snus comes in a 24 gram can with 24 portions for 1 gram portions. The nicotine content is 8mg/g (0.8%) which, with one gram portions, breaks down to 8mg/portion!

When you open the can, the aroma that you'll notice is a clear, fresh, sweet smell of peppermint. The portions, as you'll notice here, are in the Swedish Match Star Formation. They are wedged to get into that shape, so I suggest fluffing them (roll them around in your fingers) to loosen up the tobacco. When you put a portion in your lip, you'll notice a nice cooling presence, which is common of most mint snus products. The taste is a sweet, fresh taste of peppermint. It is sweeter than other mint products, but I think this helps appeal to American tastes. The nicotine strength feels to be right at the regular strength mark, and the flavor lasts about an hour on average!

Rating and Final Thoughts

There's a reason this is one of the most popular mint products out there.  One, yes, it is all over the US and easy to acquire.  But two, it's also a high quality snus.  Swedish Match never fails when it comes to quality.  I ended up rating this one at 3.21/5.  That may sound low but I don't use a lot of mint snus.  However, I know a lot of mint lovers who love this one.  If you're in that category of snus user, definitely check this one out.

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  1. This really is a great snus. It was the first snus I tried, just to get away from the knock-off Camel crap. I've also tried the General portion (regular unflavored) but prefer this because it doesn't make me drool as much. WORLDS better than Camel! It's a point of pride to tell people at the warehouse I work at that I use "the real deal Swedish Snus." That gets me odd looks from most people because they just don't know what is good!

  2. Matthew - Glad you enjoy it! It's one of my favorites. General Mini Mint was actually the first snus I regularly started using. If you like mint - also try Offroad Frosted. It has a great flavor. And Swedish Match also recently released a new product - Catch Pure Mint.

  3. Hi Chad, great blog!!!
    Can you help me out? What’s the closest Snus product to this General Mint white portion that I can get in the EU?
    I’ve ordered general cut white ice, looking forward to that. However, in my experience, I’ve tried Skruf, offroad, jakobssons, and few others, but NOTHING is like general mint white portion - it has a lovely sweetness to it...
    I can’t get general mint anywhere! I’m worried the general cut white ice will be a disappointment, minty but no sweetness...

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  5. General Mint was the first real snus for me. Great stuff if you like mint. Not comparable with Camel at all. It is still in my rotation, but lately I have found myself drifting towards more “traditional” tasting snus. I am stuck on cheap Oden’s original portion, that taste grew on me, so now I am looking into other brands hoping to find similar tasting snus, or a kid in a candy store:)


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