Epok Storm (Ultra) - Review (Discontinued). 3 August 2020.

NOTE:  This product has been discontinued and is no longer for sale.

Today, we're talking about a new Epok Snus product out of Switzerland: Epok Storm (Ultra)! I recently reviewed Epok Hurricane, a product with a 6/6 nicotine level, making it the strongest Epok product on the market. This is the next strongest one, with a 5/6 nicotine level.  I haven't found many product details on it, but SnusHof lists the flavor as "mint".  Each can weighs 18g and has 19 portions, for 0.94g portions.  As far as the nicotine strength goes, SnusHof lists it as 15mg/g.  However, the X-Strong Epok product is 16mg/g, and the Epok Hurricane (6/6) product is 20mg/g, so I'm going to guess this is closer to 18mg/g (1.8%).  That would be 16.92mg/portion, if that is actually the strength.

Now, there's a lot of terms out there for the "all white" category, such as "nicotine pouches", and "white tobacco". This can get confusing! Lyft, for example, is a nicotine pouch product, meaning it doesn't contain tobacco. Epok actually contains white tobacco. This is how they describe the production process for Epok: "Before the treatment, the carefully selected brown tobacco is prepared. In the next step tobacco is treated through a washing process in order to obtain white tobacco. This process lasts until the brown tobacco is completely cleaned into white tobacco. When the tobacco has its all white color, it’s refined with different and fresh flavors." So, while they may look similar, they are quite different.

When you open the can, the aroma is a sharp, clear smell of mint. It seems to be a peppermint/menthol mix. When you put a portion in the lip there's a mild burn, and then a cooling presence after the burn fades away. The portions are nice and plump and not the usual slim size of the Epok series. The flavor is a fresh, present mint taste. It's not overly sweet, and seems to be mix of peppermint and menthol.  It's a pretty long lasting flavor, usually around 45 minutes on average.  The nicotine kick comes on quite kick, and feels firmly at the extra strong level.  If you're a mint lover and you enjoy white tobacco products like Epok, check this one out if you're looking for a snus that will give you an incredible kick!