Yello Nicotine Pouches (US Market) - Review. 12 November 2024.

I'm sure many of you have noticed, especially if you're in the US, that there are a lot of new brands popping up here.  Many of which are made in China as white label products, and sold in the US by US companies.  Today we have another one of these new brands, Yello!  Yello comes in a a few flavors and strengths.  They make 6mg and 9mg pouches.  I have the 6mg ones on hand today.  Also, many of these come with the flavor capsule inside (the "Pop") ones.  This is something relatively new with nicotine pouches.  I tried it in the Lucy Breakers format and found it to be pretty neat.

Now, to talk about what these have in common, I'll show you one of the pouches.  Each can weighs 6 grams, and has 15 pouches, weighing 0.4 grams each.  They are all slim, moderately dry, lighter in weight, and semi-soft.  They feel pretty comfortable under the lip, even if they're slightly dry.  On the Pop ones, you'll feel a little capsule in them, which you can easily break with your fingers when you put it under the lip, or with your teeth like I do.  It fills the pouch with a little more moisture and flavor.  In the nicotine strength, these 6mg ones are pretty light, so I suspect the 9mg ones will have a little more kick.  The flavor longevity on these is on par with other US pouches, about 30-35 minutes of life each.  Now that we've done some specifics, let's get into the reviews!

Yello Wintergreen

Flavor Description:  "A naturally sweet, herbal aroma with minty undertones"

Review:  In the aroma, this one has a present, lightly sweet wintergreen aroma.  It has, perhaps, a little mint to it from what I pick up.  In the flavor, it's a pretty nice wintergreen taste.  It is semi-mint, and has a subtle sweetness to it.

Yello Ice Citrus

Flavor Description:  "A burst of icy, citrus-forward freshness"

Review:  In the aroma, this one has some lemon to it, and a little orange.  It also seems to have a subtle minty tone to it.  The flavor profile is certainly citrusy.  It seems to be a mix of lemon and orange.  It's semi-tart in nature, and slightly minty.

Yello Duo Mint Pop

Flavor Description:  "A mint base conceals a mint flavor pop bead that unleashes a burst of bold, robust mint essence"

Review:  This is one of the ones with the flavor bead in it.  So, when I put one of these in, I popped it lightly with my teeth.  In the aroma, this one has a gentle mint character.  It's a subtle peppermint with a hint of menthol, and a touch of sweetness.  In the flavor profile, it's pretty mild.  The peppermint flavor is mild, and fresh.  It is lightly sweet in nature, with a touch of menthol to it.

Yello Cool Mint

Flavor Description:  "A refreshingly cool, menthol-refused notes instantly awaken the senses"

Review:  This one has a pretty sharp, icy aroma of mint.  It seems to be mostly peppermint, and has a light sweetness to it.  In the flavor, it's a pretty straightforward mint taste.  It is present, icy, and sharp.  

Yello Apple Ice Pop

Flavor Description:  "A sweet, icy apple-flavored pop bead is encased in a mint base pouch that unleashes an frosty apple flavor"

Review:  This is another one with a flavor bead in it, so I gave it a little pop when I put it under my lip.  These are pretty easy to open, whether you use your finger or your teeth, and it does come across in the pouch pretty quickly.  In the aroma, it's a sweet, but slightly tart green apple smell with a little mint to it.  In the flavor profile, I notice it to be a pretty fresh, tart taste of green apple.  It also seems to have a little mint to it.

Rating and Final Thoughts

One quick note, I know the name says "YellO", but these aren't associated with our friend Outlaw.  Just in case you were wondering that.  Now, as far as these go, they averaged between 3-3.17 on average, out of 5.  This would put them in the slightly above average mark for me.  Ice Citrus came out on top, at 3.17/5.  Next was Apple Ice Pop, at 3.08/5.  Then, tied at 3/5, Duo Mint Pop, Cool Mint, and Wintergreen.  All in all, they weren't bad.  They were a little more dry than I like, and a little lighter in weight than I prefer.  But, they weren't bad or anything.  I'd just call these average.

Check out our video review: