These products came completely out of left field for me. As early as 2020, it began being reported that BAT would consolidate their nicotine pouch brands under the Velo flag. Earlier this year, it seemed as though that was picking up steam. However, within the past few weeks, a new set of Lyft products launched in Sweden (and online, I found these at Snusdirect.com). BAT launched Barista Twist, Just Bloom, and Cool Air. What's interesting is that none of these are new flavors, just relaunched in newly designed Lyft cans. But more on that, later. The flavor description for this one says, "A taste of freshly made coffee and a delicious roasted character from its nutty undertones". Each can has 16.8 grams, and contains 24 portions at 0.7 grams each. The nicotine content of the regular one is 6mg/pouch (which is 8.57mg/g total). The nicotine content of the strong one is 10mg/pouch (which is 14.28mg/g total).
In this review, I'm going to just review them together, because they really only differ in strength. I mentioned earlier this was basically a relaunch. This one is the same as Lyft Blonde Roast, which launched in late 2020. When you open the can, you'll encounter a pretty straightforward black coffee presence. It's a smooth, rich coffee smell. The pouches are slim, semi-moist and pretty soft to the touch and under the lip. In the flavor profile, you'll encounter a rich taste of coffee. It's smooth, and dark. It has a light sweetness to it, but it's not overdone. In the strength, the regular one feels to deliver right at the regular strength level. The strong one feels a little above that, delivering at the (you guessed it) strong level. The flavor tends to hang out for about 45 minutes on both of these.
In this review, I'm going to just review them together, because they really only differ in strength. I mentioned earlier this was basically a relaunch. This one is the same as Lyft Blonde Roast, which launched in late 2020. When you open the can, you'll encounter a pretty straightforward black coffee presence. It's a smooth, rich coffee smell. The pouches are slim, semi-moist and pretty soft to the touch and under the lip. In the flavor profile, you'll encounter a rich taste of coffee. It's smooth, and dark. It has a light sweetness to it, but it's not overdone. In the strength, the regular one feels to deliver right at the regular strength level. The strong one feels a little above that, delivering at the (you guessed it) strong level. The flavor tends to hang out for about 45 minutes on both of these.
Rating and Final Thoughts
This one wasn't too bad, but I'm not the biggest fan of coffee. I don't even drink it, really. I rated it at 3.08/5. That doesn't mean it's a bad product, it's just not one for me. It's more on the bitter side, so I think people who enjoy straight, black coffee are going to enjoy this one. It's not overly sweet, so if you're looking for a creamy, sweet, candy-like coffee, you won't find it here. This is more for black coffee lovers. I found it online at Snusdirect, so if you want to grab it, it's available there.
Velo/Lyft Nicotine Pouches are available from SnusDirect.com.
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