Epok Lavender Lush S2 (All White) Snus - Review. 18 October 2021.

With how popular nicotine pouches are these days, I realized that a lot of folks may not be familiar with Epok, which is the true originator of the "all white" category.  Epok originally launched back in 2015 with white tobacco, but would eventually devolve into Lyft as nicotine pouches became more popular.  However, you can still find it in a small number of countries such as Poland, Switzerland (though they're changing over to Lyft), and Norway, which is where the one we're talking about today comes from.  Meet Lavender Lush S2!  I have a new friend in Norway who was able to grab this one for me from Snus365.no (a store with a huge Epok selection), so thanks to him for that!  The flavor description for this one says, "A taste of lavender".  Each can weighs 16.8g and has 24 portions, for 0.7g portions.  The nicotine content is 8mg/g (0.8%), or 5.6mg/portion.

If this one sound familiar, it's a flavor we've seen in the Lyft series before.  In early 2021, there was a limited edition Lyft line called Lyft Lab 4/In Full Bloom.  That release had a flavor in it that had a lavender flavor.  Though it didn't go on to full time production, it was my favorite release in that series.  

Here's a look at an Epok pouch cut open, and the material inside.  It looks like regular brown snus, except it's completely white.  This is how the production of white tobacco is described:  "Before the treatment, the carefully selected brown tobacco is prepared.  In the next step tobacco is treated through a washing process in order to obtain white tobacco.  This process lasts until the brown tobacco is completely cleaned into white tobacco.  When the tobacco has its all white color, it’s refined with different and fresh flavors."  So, while it may look similar to a nicotine pouch, it's different, as nicotine pouches contain plant fiber instead of tobacco, and Epok contains actual white tobacco.

As I mentioned before, the Lyft Lavender product was one that I really enjoyed the flavor of, and I find this one to be quite similar to that one, which is a good thing!  When you open the can, the aroma that comes through is a mellow, gentle lavender smell.  It has a subtle sweetness from the floral presence, as well.  In the lip, the portions are slim, comfortable, and soft.  They are semi-moist, as well.  The flavor is pretty mild, and chill on this one.  The lavender character is mellow, and faintly sweet.  It's a nice floral taste:  not too bold, but not too weak.  In terms of strength, this one feels just a little below regular strength.  I find the flavor to last between 45 minutes and 50 minutes, on average.

Rating and Final Thoughts

I rated this one at 3.42/5.  I really enjoy the mellow, floral nature of the lavender in the flavor profile.  While not something I'd use full time, I could see using this at the end of the day as a nice snus to wind down and relax with.  As you can see in the photo, I'm a big fan of vinyl, and this is a snus I like to sit back with when listening to a good record.  If you want to grab some, you can get it from Snus365.no.  However, it's only available for folks in Norway!