NOTE: The Lyft brand has been rebranded as Velo. As such, this product has been discontinued and is no longer for sale.
When I opened the can, I picked up an aroma of menthol, along with a grassy/green herbal type of smell. It’s lightly sweet, but not too sweet. The portions are slim, comfortable in the lip, and soft. They come with a gentle cooling presence, as well. In terms of the flavor, it has an herbal flavor to it, which comes across in a lightly grassy, green type of way. There’s menthol notes to it, and a light sweetness. The nicotine strength feels to be around regular to strong, and the flavor lasts about 45 minutes on average. Honestly, it reminds me a lot of Epok (The Krauter Mix), a product that was launched in Switzerland not too long ago. I wasn't the biggest fan of it, but it was a pretty unique flavor.
Rating and Final Thoughts
This was an interesting product. Now, it's not something I'd ever want to use again. It's not a flavor I enjoyed. But it was a pretty unique one and I'm glad I got to try it. For folks who missed out on the Krauter Mix in Switzerland, this is a good way to check out that flavor. I'm not sure if it'll expand beyond Denmark, but if it does - you should try it out if you like mint/menthol flavors and want to try something a little different. I gave it a 3/5. Not bad, not great, just kind of average for me.
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