Epok Wild Purple (Mini) - Review (Discontinued). 4 December 2020.

NOTE:  This product has been discontinued and is no longer for sale.

Today, we're going to be talking about a new Epok product, Epok Wild Purple Mini!  Some of you may recall Epok, as it was a brand that used to be sold worldwide.  Epok became Lyft in most markets, but still lives on in Switzerland and Norway.  This product is one that is sold exclusively in Switzerland. This is a mini version of a larger one I reviewed before, and comes in a series of new Epok products.  These are the first mini "all white" / "white tobacco" products released.  While I don't personally use minis, there's a lot of people out there who do!  Now, let's dive a little deeper into this product!

For those unfamiliar with Epok, you may look at the photo to the left and think it looks an awful lot like Lyft!  That is true.  The cans, the portions, the material inside the portions all look very similar.  They both also contain nicotine.  However, Lyft is a nicotine pouch product, meaning it contains nicotine and no tobacco.  Epok is a white tobacco product, meaning it contains a form of tobacco.  This is how they describe it's production:  "Before the treatment, the carefully selected brown tobacco is prepared.  In the next step tobacco is treated through a washing process in order to obtain white tobacco.  This process lasts until the brown tobacco is completely cleaned into white tobacco.  When the tobacco has its all white color, it’s refined with different and fresh flavors."  So, while they may look similar, they are quite different.

As this is a mini portion, here's a quick size comparison between Epok and another BAT/F&L product - Lundgrens.  As you can see, the Epok portion is going to be smaller, as it is a mini portion.  It has a more discrete fit in the lip, but texture wise it feels very much like original portion snus or nicotine pouches, for example.

Flavor Description:  "Experience the fusion between fruity wild berries and a smooth breeze of winter."

Contents:  9 grams, 18 portions, 0.5 grams each

Nicotine:  8.5mg/g (0.85%) / 4.25mg/p

Review:  When you open the can, a sweet smell of blueberry greets you along with a hint of tropical fruit.  It's interesting, it's like a fresh, tropical blueberry.  The portions are smaller, of course, but still comfortable in the lip.  They're soft, moist, and have a great mouthfeel to them.  The flavor is mostly blueberry, but tropical.  It's on the sweeter side, and has a fresh component to the flavor.  With two of them, the nicotine strength feels to be about regular, and the flavor lasts about 45 minutes, on average.

Rating and Final Thoughts

This one rates at 3.17 out of 5 for me.  Yes, that may sound low.  But keep in mind, I don't use a lot of mini portions.  It's tasty, and very unique.  I enjoy the "tropical blueberry" flavor of it.  

With this one, I think lovers of mint will like it, but also lovers of fruit flavors.  That being said, if you're a lover of mini portions, you may really enjoy this one.  It's a clean, white tobacco experience, with a unique flavor, and a nice freshness!