06 May 2020

Epok Wild Purple (Regular & Strong) - Review. 6 May 2020.

I recently got ahold of some Epok products that are sold in Switzerland, and today we're going to be doing a review of the Wild Purple flavor!  When I first saw this one, I thought it was licorice, but it's actually another flavor I've had before in the Lyft/Epok series: Berry Frost!  I first had it in February of 2019 as Epok Berry Frost (Chew Bags) sold in Denmark.  Those contained white tobacco.  Then, in June of 2019, a nicotine pouch version launched: Lyft Berry Frost.  Both of those launched in the "easy" strength, or 1/4.  This version comes in two strengths - regular (2/4) and strong (3/4).

Now, there's a lot of terms out there for the "all white" category, such as "nicotine pouches", and "white tobacco".  This can get confusing!  Looking at this photo, Lyft and Epok don't look that much different.  However, I wanted to differentiate.  Lyft is a nicotine pouch product, meaning it doesn't contain tobacco.  Epok actually contains white tobacco.  This is how they describe it's production:  "Before the treatment, the carefully selected brown tobacco is prepared.  In the next step tobacco is treated through a washing process in order to obtain white tobacco.  This process lasts until the brown tobacco is completely cleaned into white tobacco.  When the tobacco has its all white color, it’s refined with different and fresh flavors."  So, while they may look similar, they are quite different.

Epok Wild Purple (Regular Strength)

The flavor description for this one says, "Experience the fusion between fruity wild berries and a smooth breeze of winter." Each can weighs 16.8g and has 24 portions, for 0.7g portions.  The nicotine content is 8.5mg/g (0.85%) for 5.95mg/portion.

When you open the can, the aroma seems to be a mix of blueberry and tropical fruit. It also has a light cooling presence to the aroma and flavor, but it’s not minty. The portions are slim, soft, and feel quite comfortable. They also have a gentle cooling presence under the lip! The flavor is quite tasty. Again, it reminds me of a mix of blueberry, but with some tropical fruit mixed in. It’s a really unique flavor. The nicotine feels to be around the regular strength level, and the flavor lasts about 45 minutes on average!

Epok Wild Purple (Strong)

The flavor description for this one says, "Experience the fusion between fruity wild berries and a smooth breeze of winter." Each can weighs 16.8g and has 24 portions, for 0.7g portions.  The nicotine content is 14mg/g (1.4%) for 9.8mg/portion.

This review is going to be quite easy - everything about this one is the exact same as the regular strength one, except it is, of course, stronger.  The nicotine on this one feels to be firmly at the strong level.  Not too weak, not too strong.  That was easy!

As far as these two go, I definitely enjoyed them.  I like the tropical blueberry flavor, it's a nice mix!  And, a great summertime taste!

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