29 April 2019

Skruf Nyans Line - Preview. 29 April 2019.

Skruf is looking to compete in the value/premium line occupied by General One, XRANGE, and Lundgrens, with their new product line - Skruf Nyans. Nyans, from what I can tell, is "Shade" in Swedish, so perhaps they're throwing some shade at Swedish Match with this line. It is launching at a cheaper price range than the others, according to the pricing at Snusbolaget. Nyans costs 30kr ($3.15 USD). Lundgrens costs 31kr ($3.26 USD). Swedish Match's One series costs 32kr ($3.36 USD). And, the XRANGE series costs 33kr ($3.47 USD). Skruf told me all these products have flavors reminiscent of nature. So, perhaps throwing a little shade at Lundgrens with the flavor inspiration.  Skruf tells me they launch in Sweden on May 6th and on Snusbolaget on May 1st!  Also, SnusCENTRAL.com will be carrying these, as well.

The Skruf Nyans line is launching with three flavors, so without further ado, let's discuss them!

Skruf Nyans - Havsbris

Skruf tells me that Havsbris tastes of the “sea breeze” and has a flavor of fresh herbs. Snusbolaget’s description is similar, saying it has a taste of “healthy herbs”. I couldn’t find a translation for “Havsbris”, so I’m not sure if that has any meaning to it. These products come in a 17.6 gram can and have a nicotine content of 8mg/g. This one comes in a white portion.

Skruf Nyans - Jordskott

Skruf tells me that Jordskott is like a “plant bursting through the ground” and has a taste of earthy berries. Snusbolaget’s description says the same thing, “earthy berries”. According to Google, “Jordskott” translates to “soil bulkhead”, which coincidentally was the name of my band in high school. These products come in a 17.6 gram can and have a nicotine content of 8mg/g. This one comes in a white portion.

Skruf Nyans - Solglimt 

Skruf tells me that Solglimt is “sun-glimpse” with a taste of red citrus. According to Snusbolaget, it has a taste of sour citrus. According to Google, “solglimt” translates to “rays of sunshine”. These products come in a 17.6 gram can and have a nicotine content of 8mg/g. This one comes in a white portion.

No comments:

Post a Comment