website says, "PURE NORDIC - the highly esteemed producer of snus has its headquarters in Aalborg. Alborg has been the leading tobacco city in Denmark for many generations. We are passionate about snus." In the past, I was told Pure Nordic products were made by V2 and sold by the Pure Nordic company under their own names. This isn't unheard of, V2 does this as well with the Royal Snus line. The product description on SnusLageret.no says, "Pure Nordic Portion Watermelon Extra Strong has a high nicotine content a good and powerful watermelon. What makes this special is that it contains much less water. This results in a much lower tobacco tax, giving a lower price to customer. Want a moister snuff add water and let the box stand in the refrigerator overnight."