NOTE: This product has been discontinued and is no longer for sale.
It's been a while since I originally reviewed Epok, but it's recently gone through a redesign and I figured it was time to re-review the product line! When Epok originally launched in 2014, I wasn't a big fan of their products. Their first two, Original and Pinje, launched in April of 2014, followed by Epok Breeze in September 2014. I wasn't a big fan of those products, and they didn't stick around long, either. In February of 2015, however, Winnington launched this product along with several others and they've stuck around since then! At first, I thought white tobacco would be a gimmick, but it's proven so popular it's stuck around, and Swedish Match has even begin making white tobacco products in their G4 line. It proved so popular, in fact, that BAT purchased Winnington in January of 2017.
The flavor description for this product says, " Epok Melon has a clear, refreshing and distinct melon flavor, which marries the tobacco’s basic character, creating something entirely novel." This product comes in a 16.8 gram can with 24 portions for 0.7 gram portions. The nicotine content is 8.5mg/g (0.85%) for 5.95mg/portion.
Of all the Epok products, this one is one of my favorites. If you like fruit flavored snus, this is a must try!