06 February 2016
General Mackmyra (Original Portion) - Review. 6 February 2016.
General Mackmyra is a collaboration between Swedish Match and Mackmyra Whisky in Sweden. Master Blenders from Swedish Match Lars Jonsson and Mattias Schemer joined with the master blender from Mackmyra, Angela D’Orazio, to craft this snus. The whisky category has been growing a lot over the years. In 1994, Swedish Match launched Probe Whisky, which was flavored with Kentucky Bourbon. In 2014, Conny Andersson, formerly of Swedish Match, launched Islay Whisky Snus at GN Tobacco, flavored with Islay Whisky. A year later, Conny went on to AG Snus and launched another whisky snus - Crafted Snus Whisky, flavored with whisky from Glenfarclas. As the category is growing, it only made sense that Swedish Match would launch more of a single malt whisky flavor.
flavor description of this snus says, "A dark tobacco taste with notes of dried fruits, cedar, and whisky along with hints of tar and malt." It comes in a 24 gram can with 22 portions for 1.09 gram portions. Yes, they are plump! The nicotine strength is 9.5mg/g (or 0.95%), which breaks down, or up, to 10.35mg/portion. I'm not sure why Swedish Match went with bigger portions for this product, but it definitely makes this product different from the other whisky flavored products on the market!
This is a solid whisky snus, and one that lovers of tobacco flavor and whisky flavor will enjoy!