I wanted to show a picture comparing Kapten from 2018 and Kapten from 2025. I used to rave about Kapten's portions, they were large, plump, and super soft. Now, they're Swedish Match-ified. Usually I wouldn't complain, because the Star Formation is good looking. But, the old portions were so good. Each can weighs 18 grams and has 20 pouches, weighing 0.9 grams each. The nicotine content is 12.5mg/g, which breaks down to 11.25mg/portion. It used to be 7mg/portion, so it looks like Swedish Match raised the nicotine strength.
Opening the can, the aroma that comes through is a direct, icy aroma of peppermint. It's slightly sweet, with a mild tobacco character. The portions are semi-dry, plump, and arranged in the Star Formation. I suggest fluffing them to loosen up the tobacco and soften them up a bit. Under the lip, you'll get a little cooling sensation, due to the mint flavor. In the taste, it's a pretty straightforward peppermint taste. It's icy, and refreshing. It's also not mega sweet, which is one reason I like Kapten's mint flavoring. There is a light tobacco base, as well. In the nicotine strength, it feels about the strong level. The flavor lasts about an hour, on average.
Rating and Final Thoughts
While not as good as the old Kapten, when AG Snus owned and made it, it's still decent. I rated it at 3.5/5. Back in the day, I used to order this stuff more often, but it seems to have changed a bit since Swedish Match took over. Not sure what tweaks to the recipe happened, but it's not as good. It's not bad, just not as awesome as it used to be. I'd still recommend it if you're new to snus, or haven't ever had it before. It's still one of the better mint ones out there, and it's not mega strong or mega sweet, which is nice!
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