Review Updated: 21 July 2022
About a year ago, AG Snus was
acquired by Phillip Morris International. I was waiting to do new reviews of Kapten products to see if PMI would keep them in production, but they recently relaunched with a new design, so it appears the Kapten brand will continue after the PMI acquisition. Kapten originally launched in 2015, produced by AG Snus in Denmark, which has four generations of snus production going all the way back to 1864. According to a price comparison on Snusbolaget, Kapten is the most value-conscious brand on the market, priced below other budget brands such as LD, Granit, and Knox. Today, we're checking out
Kapten Original X-Stark White! The
flavor description on this one says, "
a tobacco character with floral notes, citrus, and pepper". Each can weighs 18 grams and has 20 portions, for 0.9g each. The nicotine content is 15mg/g (1.5%) or 13.5mg/portion.
When you open the can, a subtle aroma of bergamot greets you. Right behind it I pick up a hint of pepper, and very light floral notes. The pouches are great! One thing I love about AG Snus white portions is how plump they are. For 0.9g, they really fill out the lip quite well. They're soft, and comfortable under the lip. In the flavor profile, I pick up a mild pepper taste up front, followed by a light taste of bergamot. The tobacco base is mild, earthy, and gentle. There are floral hints in the mix, as well. In the nicotine strength, while this one is called "X-Stark", I put it closer to strong in terms of how it feels. The flavor hangs out a good hour to an hour and fifteen minutes on average.
Rating and Final Thoughts
This is a pretty solid, traditional tasting snus. For the money, you really can't go wrong. I put it slightly below LD, but better than Granit and Knox, in my opinion. I rated this one at 3.5/5. If you're a price conscious snuser and enjoy that traditional bergamot/tobacco flavor profile, this is certainly one you can check out.
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