I've been meaning to write this for a while, but I haven't been able to get around to it, sorry for the delay! I recently spoke with SPT about the name changes from Montecristo/Romeo Y Julieta to Byron, and wanted to share with you the reasoning behind all this. For those of you who don't know, STP has a license agreement with Habanos SA in Cuba. They've had this since 2005. All that means is that they have had the rights to use the names - but it's their design and recipes. The name change doesn't affect the recipes for the snus itself. Habanos began to lose interest in the snus market, which hindered STP from moving forward with their Cuban Snus Brands and even working towards new products. They began to negotiate with Habanos for the new license, which took quite some time, and in time STP decided to move away from Habanos and towards "Selected Tobacco", which hold the licenses for Byron, Atabey, Bandoleros and Machado cigars. They had been speaking with them for a while and started to negotiate licenses. It ended with Byron being the new name for their Cuban Snus, as Byron is one of the oldest Cuban cigar brands out there, going back as far as to 1850.
Also, in terms of the can change from metal to plastic - as the negotiations were working out, and they were moving from Montecristo and Romeo y Julieta to Byron, they had to make a quick decision - and to make the change it would have taken 6 months of no Cuban Snus to wait for metallic tins. So, they went with plastic for the time being just to get the products into stores, and in time they'll switch back to metallic. The snus inside the tin is basically, only with a new name. I've tried all 3 personally, and can vouch for that - that the flavor is basically the same as well.
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