It's been a while since I've had this one. I first had it back in 2011, reviewed it again in 2018, and now we're back again in 2025! Kaliber originally launched as a cheaper snus and now, 14 years later, it's still kicking and still popular! This is how Swedish Match described it at launch in April 2011: "Swedish Match will be launching a modern, attractively priced alternative, Kaliber, to accommodate consumers who want high-quality low-priced snus. Kaliber is a straightforward portion-packaged snus for price-conscious consumers who are unwilling to compromise on quality". I honestly don't think I've had these since the last time I reviewed them, so it's been fun revisiting them. There's not much new snus out nowadays, with nicotine pouches kinda taking over the scene, so I'll be doing a lot of revisiting of old products this year. Mainly ones I haven't done a rating of yet. So, without further ado, let's check out Swedish Match's Kaliber Original and Kaliber White!
Flavor Description: "Light tobacco character with hints of herbs and citrus, and a hint of pomegranate".
Can Contents: 18g, 20 portions, 0.9g each
Nicotine Strength: 8.5mg/g or 7.65mg/p
Review: When you open the can, you'll notice a dark tobacco aroma, along with a little citrus, and a slight dark berry presence. The pouches are plump and moist at 0.9 grams. They're soft, and comfortable under the lip. In the flavor, I notice a mild, dark berry character. It's followed up with a gentle citrus touch, and a rich, dark tobacco base. The nicotine strength feels about the regular level. The flavor lasts about 40-45 minutes.
Flavor Description: "Light tobacco character with hints of herbs and citrus, and a hint of pomegranate".
Can Contents: 16g, 20 portions, 0.8g each
Nicotine Strength: 8mg/g or 6.4mg/p
Review: This one is a lot like the previous one, but a little different. The aroma is milder. I pick up the dark berry character with a subdued sweetness. There's a mild tobacco base, and a faint citrus. The portions are lighter in weight, semi-dry, but still soft. In the flavor, it's like the previous version, but milder. I notice a little pepper, which I didn't pick up in the original version. The dark berry character is slightly sweeter, but not too much. I also notice a mild, dark tobacco character with a faint touch of citrus. The nicotine is light on this one, and feels slightly below regular strength. The flavor lasts about 50-55 minutes, on average.
Rating and Final Thoughts
Kaliber isn't a bad snus at all. It's more mid-tier, if anything. It's not low quality, but it's not high quality like General or anything. Honestly, in 2025, I'm thankful for any snus that is still on the market. It makes it hard to rate stuff, that's for sure. But, objectively speaking, this isn't a decent snus. It's not super expensive either, so if you buy in bulk, it's a good way to save some money! Original came out on top at 3.33/5, and White Portion came in right below it at 3.17/5. All in all, not bad, and it was fun to revisit them!
Tried Kaliber Vit (White) today. Definitely blueberry flavor to me which goes good with regular/traditional snus flavor in these portions. Good flavor duration and nicotine hit/duration.
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