flavor description from SnusCENTRAL says, "Knox White Portion Snus, from the makers of Skruf snus, is a value priced white portion snus with a classic yet medium robust tobacco flavor." However, it appears that it is now a regular priced snus. At SnusCENTRAL.com it’s $0.69 more expensive than General, at BuySnus it’s $0.03 more expensive than General. At Northerner.comI found it was $0.10 cheaper than General. It's $1.48 cheaper than General at SnusBolaget, so maybe it's cheaper in Sweden than General, but everywhere else it's around the same price or more. I found out this summer at the 2017 St. Louis Snus Con from Skruf Snus that Knox is the number 2 brand in Sweden now, so that may be why it costs more. I always thought it tasted better than most value priced snus products, so that may be why it costs more.
It's pretty tasty, I definitely suggest trying it out!